"LOOK OUT FOR LOLA"
CAMPAIGN LAUNCH RIGHT MEOW!
Who is Lola and why are we looking out for her?
Lola is our lovable leopard. She is an Amur Leopard escaping the raising rate of extinction. Just as BOWIE X JAMES is committed to saving these majestic cats through our 2015 Collection's Giving Back initiative, "Paws for a Cause", we wanted to involve our brand loyalists as well. The Look out for Lola campaign is an interactive way our BOWIE X JAMES followers can win prizes, bikinis, tickets to our events, and the ultimate grand prize, a Tropicalifornia Beach Babe Essentials package at the end of the season's search.
To qualify and prowl along, followers need to like @bowiejames (instagram account) and our Bowie James Facebook page. Then follow each post that mentions "LOFL" (Look out for Lola). Lola will appear all over the nation , and maybe even the world. There will be a time and a hint to wear Lola is and all you have to do is show up and receive our "Lola Passport Stamp" and special prizes. It will be the passport stamps that you will want to collect to qualify for the grand prize at the end of the season.
Good Luck and can't wait for all our beach babes to meet Lola, starting right MEOWWWWWWW!
xoxo
BOWIE X JAMES